Email shopping clubs are huge right now. They offer substantial discounts on clothing, accessories and gear. There are a couple that specialize in children's items. Zulily is one and The Mini Social is another. Both of these clubs have multiple sale shops available ever day. Haute Look is another email sale. It's not specifically for kids but they often offer one to two kid's sales a day. Baby Steals and Mamabargains have one large item a day and it can sell out fast but the deal is usually pretty good. I prefer Baby Steals.
Here are a few of the online shops I like visiting.
For shoes I love Livie & Luca and See Kai Run. Livie & Luca has a more whimsical approach to their designs while See Kai Run is more practical but both companies provide well made leather shoes that stand up to toddler abuse. A couple of times a year, they have 50% off sales which I try to take advantage of. Target is also a great place to get kid's shoes. I love their Converse sneakers. They are a fraction of the cost of regular Converse.
While in NY I came across a great Japanese kids store called Bit'Z Kids. It took a while but they finally got a online store. Their clothes and accessories are adorable and a lot of fun though they do run small so I'd say buy a size or two up.
Speesees makes organic clothing of really high quality. I love their shirts. They come in great colors and are excellent basic additions to any kid's wardrobe. My coupon code "beens" will provide you with15% off on all items you purchase.
naartjie is great. Their clothes are soft and comfortable and they're extremely reasonably priced. On Tuesdays they have "mystery items" which are discounted an extra percentage. The images of the kids on their website turned me off at first because they layer so many patterns but once I looked past that I found they have some great stuff. Their clothing run a little large so keep that in mind if you want your kids to wear them right away.
I love Mini Boden. These clothes will last a long time. They wear well. Mini Boden's full price items can be pretty expensive but they often offer discounts through their catalog and the clearance sales are great (check out the one going on now). Free shipping and free returns are also usually available.
Garnet Hill is a store I check almost daily. Aside from their regular fully stocked sale section, they have special clearance items every day (look under sale of the day). Their clothing is good quality and their sheets, towels and bedding are the best I've bought.
tada!shop is basically a one-stop shop for a great number of stores. Most of the brands are luxury ones unaffordable (at least to me) at their full price, especially when Hazel's going to get tomato sauce all over the shirt or grow out of it in a few months. The positive is that they list all of the sales from the various stores through their one site. The negative is that to purchase items you are redirected to the specific online storefront of the brand you are interested in. While it's great to have a resource for multiple shops, it can be a pain to pay various shipping costs. It's unclear from the homepage of tada!shop that this is the case so I'm laying it out there now.
Old Navy is my standby. They often have cute clothes at much lower prices than most other stores and their designs are patterned after what's hot now (and we all know how toddlers are so into "what's hot") so you can get similar styles. I specifically love their pajamas. The quality may not be as great but I was still able to pass on most of Hazel's Old Navy clothes to my sister's daughter. They still look new.
I recommend getting on the email list of any company whose clothing you like. You can find out about sales ahead of time without expending your own energy to search for them.
I was able to get a $39 dress from Tea Collection for $10 because I was on their mailing list.
Tea CollectionI was able to get a $39 dress from Tea Collection for $10 because I was on their mailing list.